Is Your Company Ready To Grow? Here’s How to Know for Sure

Your company may be typically focused on driving sales. Operations are dynamic, adaptable, and can be somewhat disorganized, as they test new ideas, stay closely connected with customers, and do whatever is necessary to boost sales. Now is the time to consolidate efforts, clearly define your competitive edge, and establish the structures needed to ensure the company can fulfill its commitments.

This phase is crucial for establishing a solid foundation. I’ve seen many companies raise capital and then rush to scale too quickly, leading to chaos and jeopardizing future growth by building on an unstable base.

Even if your start-up feels stable, do not feel pressured to force growth. Make sure that you, as the CEO, are ready to stretch out, because growth will require a lot more of you to move fast and keep up.