From the Editor's Desk

Why to Treat Every Team Member Like a Product Manager

The technology industry is competitive, and half of all startups fail within the first five years. To stay competitive, software companies need to approach innovation creatively—thinking differently and leveraging team members at all levels to inform product development, ask questions, and make incremental adjustments, to ensure the product is delivering maximum value to customers. 

At my company, our philosophy is that every team member should think like a product manager. They should feel empowered to flag improvement opportunities from wherever they sit in the business. They should escalate issues as soon as they arise. And the product and customer feedback loop should be constant, candid, and run as flat as our organizational structure.  


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