From the Editor's Desk

Walmart’s Response to the Controversy Over That Knock-Off Hermés Bag Is a Stroke of Genius

Burbank, CA – November 21: Shoppers at the Walmart Supercenter in Burbank during Walmart’s multi-week Annual Deals Shopping Event in Burbank Thursday, Nov. 21, 2024. (Allen J. Schaben / Los Angeles Times via Getty Images)

A few weeks ago, Walmart started selling what quickly became the most-talked-about designer fashion item. Aside from the fact that’s a thing you don’t ever expect to hear, there also happens to be a really interesting lesson, especially in the way Walmart responded.


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