From the Editor's Desk

How Indie Movie Merch Became a Hot Commodity

On a recent Saturday afternoon, hundreds of "Anora" fans lined up for hours on Los Angeles' Melrose Avenue, hoping to snag exclusive merchandise inspired by Sean Baker's latest film about a stripper who marries the son of a Russian oligarch.

The one-day-only pop-up from distributor Neon followed the success of a similar event in New York, hosted at the strip club at which the winner of the top prize at this year's Cannes Film Festival was filmed.


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