From the Editor's Desk

McDonald's Just Got Some Terrible News, and Its Reaction Was Something to Watch

Let’s start with the bad news, which I first wrote about here in October: It came when the Centers for Disease Control announced that an E. coli outbreak at McDonald’s had claimed the life of at least one customer and sickened 75 others.

It’s tough enough when people’s tastes change or outside economic forces negatively affect your bottom line. But imagine a federal government agency telling the world that people who bought and consumed your product got sick or died.


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