From the Editor's Desk

4 Lessons Your Brand Can Learn From the Taylor Swift Boom

When Taylor Swift announced the launch of the Eras Tour two years ago, no one—not even the mastermind herself—could have predicted what a cultural phenomenon and economic juggernaut the event would become. Swifties lucky enough to grab highly coveted tickets poured into tour locations by the millions, collectively spending several billion dollars on hotels, restaurants, transportation and merch.

Cities like New Orleans estimated around $1,300 spending per person for a total of $500,000 in economic impact. What fascinated me most as I visited the New Orleans during the final leg of the tour was the absolute transformative power of the Taylor effect on the city's small and midsize businesses. The effect was so pronounced that even actor Ryan Reynolds called it out. 


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