From the Editor's Desk

The NBA Stepped Up Its Social Media Game With AI. So Can You

Last month, in their season-opening showdown with the New York Knicks, reigning NBA champions the Boston Celtics made league history by sinking 29 three-pointers over the course of the night, tying them for the most ever scored in a single game.

It was an athletic feat that only a team of humans, playing at the top of their game, could've achieved. But when the Celtics posted a highlight reel on X later that evening counting down each record-setting basket, they got an unlikely assist from artificial intelligence.


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