From the Editor's Desk

Invest in Others to Get a Return From Your Community

I've often compared being a founder and CEO to parenthood. In many ways, growing a business is like raising a child, particularly when it comes to your "village." You may be able to ideate and create your product (or service) alone, but when it comes to launching and scaling, there is a whole team of people who can help you succeed in a variety of ways. 

IB: With over 20 years of experience in the wine and spirits industry and five years in music, I've organically built my network through deliberate global relationship-building. It's never been about transactions; it's about genuine connections. My community isn't just marketers or executives—it includes bartenders, winemakers, sommeliers, and enthusiasts. These are people I've built meaningful relationships with over time. 


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