From the Editor's Desk

Musk used 'Blade Runner' imagery at Tesla event despite being denied permission, lawsuit claims - Fortune

Both Musk and his company Tesla are named in a new lawsuit by Alcon Entertainment, a production company for Blade Runner 2049, which alleges the film’s imagery was used in promotional material for this month’s robo-taxi event. Alcon claims it explicitly denied a request for permission from the company shortly before the Cybercab was unveiled, but Musk and Tesla allegedly used the imagery anyway.

Alcon’s complaint includes accusations of copyright infringement and false endorsement, also naming Warner Bros. Discovery, which partnered with Tesla for the event. The dispute centers around Musk’s use of a slide during the presentation that featured a figure in a trench coat surveying a desolate, orange-lit landscape—an image reminiscent of an iconic scene from Blade Runner 2049 featuring Ryan Gosling’s character.

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