From the Editor's Desk

Get Offline: Marketing Strategies for Community Building in the AI Era

"Sorry, I didn't understand that. If you're calling with a question, please press 1 …" We've all been there, seeking human support while being blocked by a robot programmed to "help." And with daily advancements in AI, it feels like developers want us to believe algorithms can do everything.

Seventy-eight percent of people who attend in-person events feel that offline connection offers the best networking opportunities. Why? Partially because our virtual spaces are overflowing with ads, messaging, and random connection requests. This online oversaturation has made genuine human connection more valuable than ever. Research shows that social isolation evokes a mental response similar to hunger, making real interaction as essential as food and water. And as used to virtual engagement as we are, 75 percent of people report wanting to interact with a real person more as technology improves. And we're seeing the results of this in the marketing space, with many of our clients seeking events to attend and even hosting their own events. 


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