From the Editor's Desk

Taylor Swift Just Made an Announcement and It's Sheer Genius

Taylor Swift’s legendary Eras tour is finally ending, after more than a year and a half. She’ll give her final Eras performance December 8 in Vancouver, B.C.. But Swift, the newest pop star billionaire and one of the smartest marketers on earth, announced one more offering for her fans this week. She’s launching a new book, The Official Eras Tour Book commemorating the tour with her thoughts and recollections, as well as many photographs. The book goes on sale at Target on Black Friday, November 29. The Tortured Poets Department: The Anthology will go on sale on vinyl and CD that same day. Up till now, the album plus bonus tracks that make up the Anthology have only been available to stream.

It’s a brilliant, brilliant move. Like everything Swift does, it’s thoroughly thought through, perfectly timed, and designed to give her fans exactly what they want. And it’s something you should probably consider doing to celebrate your own company’s milestone or project.


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