From the Editor's Desk

This Neuroscientist Has a Simple Trick for Making Tough Decision-Making Instantly Easier

Imagine you're facing a tough decision. Maybe it's a business decision like which of four locations to pick for your company's expansion. Or maybe it's more personal, like which of four potential schools would be the best fit for your child. You've researched and racked your brains and you just can't seem to pull the trigger on a final choice. 

This is a complicated subject, and if you're looking for all the nitty-gritty details I point you to this fascinating Quanta Magazine article by Emily Singer. In it, she explains in great detail recent experiments on decision making Glimcher conducted using a simple and tasty model — identifying which candy bar study subjects would choose when faced with an array of choices. 


Continued here

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