From the Editor's Desk

People Are Setting Themselves on Fire and Getting Punched in the Face to Pump Their Crypto Coins - WIRED (No paywall)

The scene, illuminated by a pair of car headlights, was being livestreamed on X. The aim was to promote Ayala’s crypto token, Truth or Dare. “Don’t get FOMO, drop a bag on $DARE!” read a graphic layered over the feed. Ayala had been filming himself performing stunts all week—drinking bong water, smashing up his TV, and so forth—but this one went too far.

Ayala dodged the first volley of roman candles fired in his direction, but soon his entire torso was engulfed in flames. “Oh shit,” said a voice from behind the camera, having apparently not considered this possibility. The group threw water over Ayala, but it quickly ran out. He buckled onto a patch of grass and began to scream.

Continued here

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