From the Editor's Desk

McDonald's Just Made a Big Announcement, and It's Pure Emotional Intelligence

Here's an example. The latest new McDonald's promotion is the Collector's Meal, which sounds an awful lot like an Adult Happy Meal, and which comes with collectible cups inspired by previous McDonald's promotions that McDonald's customers might remember from their childhoods.

If you look at the very first lines of the McDonald's announcement of this new promotion, they waste no time in zeroing right in on the emotional reactions they're trying to sprak with this marketing strategy:


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