From the Editor's Desk

How the BrainTrust Founder Helped 200+ Black Beauty Brands Rake in $142 Million

Most notable in her efforts is founding Los Angeles-based marketing consultancy BrainTrust Agency in 2015. The firm -- which was created to help develop diverse founders, predominantly Black women running beauty and wellness startups -- has since evolved into three entities: the original BrainTrust consulting firm, a membership-based network called the BrainTrust Founders Studio, and an investment arm known as the BrainTrust Fund. But that's not all that went into building Bracken-Ferguson's beauty empire. 

Since its founding in 2021, the BrainTrust Founders Studio has amassed more than 200 member-entrepreneurs, who accounted for $142 million worth of beauty and wellness products sold in America last year, according to its in-house 2024 Economic Advancement Report. 


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