Monday 3rd June 2024
  • Revolutionary weight-loss drugs like Wegovy come with a catch

    More than 73% of American adults are overweight, according to the CDC. This puts them at increased risk of death and many serious health issues, but losing weight and keeping it off through diet changes and exercise — the standard approach — is notoriously difficult.

    That made the FDA’s 2021 approval of Novo Nordisk’s semaglutide (Wegovy) as an obesity treatment seem like something of a miracle.

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  • 19 Elon Musk Quotes That Will Inspire You to Success

    Like other great dreamers before him, Musk lives in a world of endless possibilities where nothing is impossible.


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  • I Will Never Hire Anyone Again Without Asking Apple's Genius Interview Question

    They say recruiting is a lot like dating. Online profiles act as piles of resumes that reduce humans to a comparatively tiny number of choice words they've strung together to entice you to consider them. All are hopelessly vying for your attention, if not approval. 

    For some, your "competitive salary" isn't competitive enough. Others won't find your benefits package to be, well, beneficial enough. And then there are those who are simply using your interest as a bargaining chip to show their current engagements that they need to step it up, as they have other options.


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  • The President of McDonald's Just Told Customers Why He's 'Frustrated and Worried.' Here's Why He Shouldn't Have Said Anything at All

    Like 95 percent of all McDonald's locations, that store is owned by a franchisee, which means the franchisee sets the Big Mac price. Having the authority to make pricing decisions theoretically allows an individual franchisee to adjust for local conditions, inflation, etc., but it's hard not to assume that it is sometimes based on what the local market will bear.

    The average price of a Big Mac in the U.S. was $4.39 in 2019. Despite a global pandemic and historic rises in supply chain costs, wages, and other inflationary pressures in the years that followed, the average cost is now $5.29. That's an increase of 21 percent (not 100 percent).


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  • Elon Musk's Biographer Says He Uses 1 Simple Trick. It's Pure Emotional Intelligence

    That's why I was a bit surprised when I read a recent profile of the man who wrote the acclaimed Musk biography from last year -- Walter Isaacson -- in which Isaacson's simple trick to get reluctant subjects to open up was revealed.

    In fairness, I think Isaacson probably had to employ it more on some of his other biographies of people like Steve Jobs and Henry Kissinger. But it comes down to something we've talked about before in this column, and it's really about emotional intelligence.


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  • In 1 Sentence, Kansas City Chiefs Tight End--and Taylor Swift Boyfriend--Travis Kelce Gave Insightful Advice on Handling a New Situation

    What's one of the first things you should do when you find yourself in a new situation--working with a new client, pitching your product or service to a new industry, or even in a new job? Learn the lingo.

    That very sound advice comes from Kansas City Chiefs tight end Travis Kelce, who helped his team win the Super Bowl three times, but is perhaps best known for his romantic relationship with Taylor Swift. In the latest episode of New Heights, the podcast he co-hosts with his older brother, former Philadelphia Eagle Jason Kelce, the two brothers discussed the importance--or perhaps unimportance--of learning their teams' playbooks. Jason pointed out that for those who've played football in college and/or high school, most NFL plays will be at least somewhat familiar. Besides, he said, players are taught the relevant plays at multiple points throughout the season and before every game, giving them plenty of opportunities to learn their parts.


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  • The CEO of American Airlines Just Made a Hard Decision. Here's the Best Way to See It Through

    Our teachable moment this week comes courtesy of American Airlines, which announced that one of its top executives, Vasu Raja, executive vice president and chief commercial officer, will be making his final departure from the airline.

    And as Gary Leff of View From the Wing put it, either Raja or CEO Robert Isom probably had to go. Since Isom is ultimately the one making the decisions, I suppose that it's not surprising who is leaving.


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  • I Build Large AI Models. Here's Why I'm Not Using Them to Replace Employees

    It is easy to assume that large language models or LLMs can do everything. However, their limitations become particularly apparent in the field of customer service, especially when it comes to replacing call center agents. 

    Enterprises require conversations that are reliably predictable and can be signed off by legal, marketing, and customer experience departments. You don't want an automated system to make up stuff on the fly.


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  • How Lysol Drives Business Results by Effectively Marketing to Multicultural Consumers

    Recently, rankings for the Most Culturally Inclusive Brands were announced. The rankings come from the Association for National Advertisers' Alliance for Inclusive and Multicultural Marketing, in partnership with the Cultural Inclusion Accelerator. For the second year in a row, the Lysol brand has been awarded Best in Ad Effectiveness by more than 80,000 consumers with a broad diversity of identities.

    Brands that ranked the highest with consumers for their 15- and 30-second advertising creatives saw increases in key performance indicators, including 69 percent in purchase intent, 67 percent in brand trust, 49 percent in brand affinity, and 43 percent more brand recommendations. 


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  • Beyond the Grind: Why Health Should Be a Top Priority for Great Leaders

    Early in my career, I focused on the hustle mindset, often working 100-hour weeks and making work the top priority. Over time, as I've become more professionally mature, I've come to realize family, friends, and overall work-life balance are more important. However, it wasn't until this year that I realized that one thing specifically should really take priority -- my health. 

    Typically, I tend to push through colds, sicknesses, and other things like that. I have had the mindset that I had to move past them, so I didn't slow down when I should probably have taken time to recover. This year I wasn't able to do that. Something didn't feel right, and although my new doctor disagreed with my feeling that something was wrong, I still pushed forward. (Note to readers, champion your own health, and don't let a doctor tell you that you have nothing to worry about when you know in your heart something is off.)


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