Why RmKV is setting foot in malls Hindu Business Line Silk sari retailer RmKV believes the time has come for traditional family retailers to move into the malls. The retailer says mall spaces offer the brand access to a more "high-profile and younger" set of customers who seek greater comfort and a better shopping ambience; add to it the fact that congested roads and lack of adequate parking space tend to put off the young and the more affluent from shopping on the high streets. |
| Timex Group to stop selling Marc Ecko products in India Hindu Business Line Timex Group India Ltd posted a net loss of Rs 42 crore in 2012-13. It is not hopeful of recording a profit in 2013-14 either. "We don't foresee profits this fiscal also," M. K. Bandyopadhyay, MD, Group India Ltd, said, adding that the company has decided to stop selling its premium Marc Ecko brand products in the country. |
| How Retailers Can 'Buy' Their Way To Customer Excellence |
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As retailers evolve to deliver a richer customer experience, whether through store redesigns, sales training, multi-channel communication, etc., they must also evaluate how well the new tactics are performing to plan. There are three critical components of customer experience: browsability, utility and yearning--a framework called the B.U.Y. Index. Retailers need to examine performance relative to these three key components of customer experience. |
![]() | Two Steps Forward, One Step Back: Reverse Logistics Can Turn The Tide Of Product Returns Contemporary retailing is all about offering mass-produced goods to meet the demand for near-custom products. Ironically, these myriad choices elevate expectations to such high levels that the slightest variation in product attributes can cause dissatisfaction. And, since shoppers are offered the option of returning a purchase they do not hesitate to do so. This paper reflects on how companies can turn this relentless tide to their advantage through effective reverse logistics management. |
![]() | Green PLM For Fashion And Apparel: Overcoming Environmental, Business Obligations In Desiging Profitable Eco-Labels Infosys With increasing focus on environmental sustainability and the concerned regulatory regime becoming more stringent, fashion retailers have to battle twin challenges of creating eco-friendly apparel and delivering fashion. The high cost of green apparel is often a hindrance to achieving their full market potential. However, by making necessary adjustments to the apparel lifecycle, retailers and manufacturers can create green apparel that meets environmental obligations and at the same time offer affordability and fashion. |