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    E-shoppers need to check the right mix of EMIs& discount rates to maximise gains
    Equated monthly installment (EMI) schemes for online retail consumers have been around for quite some time. To make them more attractive, several banks have started clubbing EMI facility with a flat discount on the final cart value. This helps in reducing the sale value of products.

    LimeRoad mops up more funds

    New York-based investment firm Tiger Global is leading a $30-million round in LimeRoad, a social shopping portal focused on women and fashion, further tightening its strong hold on the fast-growing Indian e-commerce market.

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