Housing.com launches web app to tap offline users

The company expects the page load performance to improve by 30%, conversions by up to 40% and user engagement by 10% through new progressive web app (PWA)-based mobile site ‘Housing Go’

  • Updated On Sep 1, 2016 at 06:16 PM IST
NEW DELHI: Real estate portal Housing.com has launched a new web application that allows users to access the site while offline or with minimum usage of data.

The company expects the page load performance to improve by 30%, conversions by up to 40% and user engagement by 10% through new progressive web app (PWA)-based mobile site ‘Housing Go’.

“With Housing Go, which follows Google’s PWA guidelines, we are bringing the benefits of an app to the mobile web including app look and feel, single click instant loading from a home screen icon and an extremely fast and responsive user experience. We will continue to innovate and invest in more such initiatives like AMP and one-click login to delight our customers,"said Vivek Jain, Chief Product and Technology Officer, Housing.com.

Another realty portal Magicbricks yesterday launched a mobile app to help users find the current property prices in eight major cities.
  • Published On Sep 1, 2016 at 06:13 PM IST
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