Strategy Analytics: Android Captures Record 97 Percent Smartphone Marketshare in India in Q2 2016

BOSTON--()--According to the latest research from Strategy Analytics, smartphone shipments grew 19 percent annually to reach 31 million units in India during the second quarter of 2016. Android was the star performer and maintained first position with a record 97 percent smartphone OS marketshare in India.

Rajeev Nair, Senior Analyst at Strategy Analytics, said, “Total smartphone shipments in India grew a healthy 19 percent annually from 25.8 million units in Q2 2015 to 30.7 million in Q2 2016. India is currently the world’s third largest smartphone market, after China and the US. India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Android shipped 29.8 million smartphones in India in Q2 2016, growing an impressive 28 percent annually from 23.2 million units in Q2 2015. Android maintained first position across India with a record 97 percent OS share for the quarter, up from 90 percent a year ago. Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail.”

Woody Oh, Director at Strategy Analytics, added, “Apple iOS fell 35 percent annually and shipped 0.8 million smartphones in India in Q2 2016. Apple’s smartphone marketshare has halved from 4 percent to just 2 percent in India during the past year. Apple iOS will need to reduce iPhone pricing to cheaper levels, attract more operator subsidies and enlarge its retail presence through Apple stores or online channels if it wants to regrow significantly in the future.”

Exhibit 1: India Smartphone OS Shipments and Marketshare in Q2 2016 1

     
India Smartphone Operating System Shipments (Millions of Units)     Q2 '15   Q2 '16
Android 23.2 29.8
Apple iOS 1.2 0.8
Others     1.4     0.1  
Total     25.8     30.7  
 
India Smartphone Operating System Marketshare (%)     Q2 '15   Q2 '16
Android 90.0 % 97.1 %
Apple iOS 4.5 % 2.4 %
Others     5.5 %   0.5 %
Total     100.0 %   100.0 %
 
Total Growth: Year-over-Year (%) 44.9 % 19.0 %
 
Source: Strategy Analytics
 

The full report, India Smartphone Vendor and OS Shipments in Q2 2016, is published by the Strategy Analytics Handset Country Share Tracker (HCST) service, details of which can be found here: http://tinyurl.com/jem3vdd.

About Strategy Analytics:

Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, Taiwan, India and China. Visit www.strategyanalytics.com for more information.

1 Numbers are rounded. OS stands for Operating System.

Contacts

Strategy Analytics
Asia Contacts:
Woody Oh, +44 1908 423 665
WOh@strategyanalytics.com
or
Rajeev Nair, +44 1908 423 629
RNair@strategyanalytics.com
or
Americas Contact:
Linda Sui, +1-617-614-0735
LSui@strategyanalytics.com
or
EMEA Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com

Release Summary

Android OS captured a commanding 97 percent share of the fast-growing India smartphone market in Q2 2016.

$Cashtags

Contacts

Strategy Analytics
Asia Contacts:
Woody Oh, +44 1908 423 665
WOh@strategyanalytics.com
or
Rajeev Nair, +44 1908 423 629
RNair@strategyanalytics.com
or
Americas Contact:
Linda Sui, +1-617-614-0735
LSui@strategyanalytics.com
or
EMEA Contact:
Neil Mawston, +44 1908 423 628
NMawston@strategyanalytics.com