Roposo appoints Anand Jha as head of design, Saurabh Khullar as head of sales

These appointments highlight the company’s focus on enhancing the experience it offers to its users and also underlines its commitment to expanding its nation-wide presence, the company said.

Rica Bhattacharyya
  • Updated On Aug 1, 2016 at 06:00 PM IST
MUMBAI: Fashion social network Roposo on Monday announced the appointments of Anand Jha as the head of design and Saurabh Khullar as the head of sales.

These appointments highlight the company’s focus on enhancing the experience it offers to its users and also underlines its commitment to expanding its nation-wide presence, the company said in a press release.

Speaking on the appointments, Roposo co-founder, Avinash Saxena said, “Both (Khullar and Jha) bring tremendous experience and dynamism along with years of rich industry experience. We are certain that their contributions to the Roposo growth narrative will be significant and that they will be a perfect synergistic match for our existing team.”

Jha, who was previously associated with Delhivery, as its senior manager-technology, will look after the entire user interface and user experience. An alumnus of IIT Delhi with a Master’s degree in industrial design, Jha has worked as a mentor and guest faculty at design schools in IIT Delhi and Ambedkar University's School of Design. He has 10 years of experience in building and managing interdisciplinary teams in product design and product strategy functions.

Prior to Delhivery, Jha has been part of successful product launches at Siemens and General Motors. He holds four patents in requirement engineering and interaction design and has been a research fellow at Sarai, CSDS Delhi.

“Design is central to Roposo and my job will be to build on the already-outstanding product. Through an enriched design offering, Roposo will be able to further establish its market leadership stance and make deeper inroads in the consumer mindscape across India,” said Jha.

Khullar added: “I believe that Roposo has had an exceptional growth graph given the current business climate. I’m looking forward to further enhancing its revenue model and sales numbers and contribute to the company’s upward trajectory.”

With a keen interest and expertise in building and shaping businesses to create a distinct market positioning, Khullar’s prime responsibility at Roposo will be to set up monetisation channels across India for the fashion social network. His 13 years of experience across FMCG, telecom and digital media in sales and marketing sectors will enable him to tap the potential growth areas at Roposo. He will focus on setting up advertising revenue strategies and will look at interest-based local hyper targeting systems for advertisers. Before heading the ad business for Ananda Bazar Patrika’s digital arm, he was the founder of Ideacts Innovations, a Sequoia & SVB funded internet startup, where he developed the entire ad sales structure and business from scratch into a thriving model.

With a user base of 3 million, Roposo is now entering the next stage of growth and will be focusing on revenue generation along with its persistent endeavor of product development.
  • Published On Aug 1, 2016 at 05:58 PM IST
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