More than 30 million people watch Hrithik Roshan-starrer Mohenjo Daro trailer

The trailer presents a glimpse to the epic saga with stunning visual effects and larger-than-life terrain.

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Hrithik appeared rustic and fierce as promised through the first look of the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh in key roles.

At a time when most trailers are launched at events, Mohenjo Daro team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock.

Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.

Gowariker, who brought series Everest on the small screen last year, believes television is the fastest way to reach a wider audience.

Also read: Watch Mohenjo Daro trailer: Hrithik Roshan goes back to the ancient city of Mohenjo Daro

“We are extremely thrilled with the positive response to the motion poster and first look posters of Mohenjo Daro and couldn’t wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally,” he said.

“We thought it would be an ideal platform to release the film’s trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch,” he added.

Produced by Siddharth Roy Kapur and Sunita Gowariker, Mohenjo Daro is slated to release on August 12.