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Xiaomi Mi 5 has a very competitive price point and an aggressive market plan

Xiaomi Mi 5, the 2016 flagship killer from Chinese smartphone maker has been officially launched in India. The smartphone is priced at Rs 24,999 for 3GB+32GB variant.

Xiaomi Mi 5, Mi 5 India, Mi 5 India price, Mi 5 price, Mi 5 Pro price, Xiaomi, Xiaomi new phone, Mi 5 India features, Mi 5 specs, Mi 5 vs OnePlus 2, mobiles, smartphones, technology, technology news Xiaomi Mi 5 is the new flagship from the Chinese start-up, goes on sale from April 6 on the Mi.com website. (Source: Nandagopal Rajan)

Xiaomi today announced its flagship device the Mi 5 for India at a price of Rs 24,999, nearly a month after the phone was first unveiled in China and at the MWC in Barcelona. India is the first country after China to get the new Xiaomi flagship. Xiaomi Mi 5 sale starts from April 6 on the company’s official Mi.com website.

Mi 5 is Xiaomi’s most expensive smartphone to launch in India ever — Mi 4, which was the earlier flagship from the Chinese tech start-up had a price of Rs 19,999. With the Mi 5, Xiaomi has decided to sell the new phone on its own e-commerce platform Mi.com for the first four weeks. Other platforms will get it only later.

Watch our video

We had predicted yesterday that the price would be around Rs 24,990. [Read]

Watch our video on Xiaomi Mi 5 

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Xiaomi, which considers itself an e-commerce company, has already indicated that it plans to spruce up its online channel in the country. It had entered India in tie-up with Flipkart in 2014, but plans to target offline retail in India this year.

With the Mi 5, Xiaomi has also beaten top players like Samsung, LG by introducing a smartphone in India with the latest Qualcomm Snapdragon 820 processor. Samsung Galaxy S7, S7 edge series in India comes with its own Exynos chipsets, while the LG G5 is yet to launch in the country.

Festive offer

Here is our quick look at the key specifications of Xiaomi Mi 5

Design, Screen: Xiaomi Mi 5 comes in black, gold and white colour variants with a metal and glass design with 3D Glass. The Mi 5 Pro has a 3D ceramic body, but this version is not coming to India. Mi 5 weighs 129 g and is 7.25 mm thick.

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Xiaomi Mi 5, Mi 5 India, Mi 5 India price, Mi 5 price, Mi 5 Pro price, Xiaomi, Xiaomi new phone, Mi 5 India features, Mi 5 specs, Mi 5 vs OnePlus 2, mobiles, smartphones, technology, technology news Xiaomi Mi 5 comes in black, gold and white colour variants with a metal and glass design with 3D Glass. (Source: Nandagopal Rajan)

The screen is 5.15-inches, full HD display, and the fingerprint scanner is on the front. Xiaomi claims that Mi 5 features a very vibrant display with 600-nit brightness, and is also 17 per cent more power efficient.

Processor, Performance: Mi 5 runs the Qualcomm Snapdragon 820 quad-core processor (clocked at 1.3 Ghz in the starting model and 1.5 Ghz in the other two).  The new Mi 5 is also VoLTE compatible, and supports 4G+.  Mi 5 is also the first Xiaomi phone with UFS 2.0 for storage.

Camera: Xiaomi Mi 5 has a 16MP rear camera with 4-axis OIS, and the front camera is 4 megapixels with a wide-angle lens. Xiaomi claims that the new 4-axis OIS will be better for long shots, as well for low light and moving objects. Hugo Barra called it a “technology breakthrough,” during the MWC launch event.

Mi 5 has a Sony IMX298 sensor, PDAF and DTI for pixel to pixel isolation, which prevents colour-bleeding.

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Battery, OS, Connectivity: Xiaomi Mi 5 has a 3000mAh battery. The company says the fast charge on the phone allows it to give two and a half hours of talktime after charging for just 5 minutes. Xiaomi Mi 5 runs Android 6 with MIUI 7 on top.

Also read: Mi 5: Why we want to know the price, and what it will say about Xiaomi

Must read: Xiaomi Mi 5 First Impressions: Great looks and camera but when is India launch?


 

First uploaded on: 31-03-2016 at 08:32 IST
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