ET Bureau KOLKATA: Chinese smartphone maker LeEco is going to foray into television segment and will commence sales through brick-and-mortar stores in India. Plans are also afoot to set up a research and development centre in Bangalore.
LeEco India chief operating officer Atul Jain said the company is planning to introduce LeEco Super televisions, 3D helmet, bluetooth headphone and super cycle in India by the next quarter. “Apart from our device launches, we are also working on setting up our R&D facility in Bangalore as well as our cloud networks in India, to strengthen our commitment to the Indian market and partner the government in its ‘Make in India’ initiative,” he said.
Jain said the brand is a well-established internet technology company in China and has recently forayed successfully in the US and some Asia Pacific markets.
“In India, we are targeting to be among the top three smartphone brands. Our ecosystem has a four pronged approach: devices, content, cloud and platform. We believe the integration of these four will enable us to provide for the entertainment needs of all our customers in India, making us a distinct brand in India,” Jain said.
The company wants to integrate content not just only for its smartphones but also televisions in the Indian market. It already has partnerships with Eros International and Yupp TV whereby consumers gets one year free subscription to their content. Even the television sets will be integrated with conent.
Regarding offline sales, Jain said the company is currently getting a lot of feedback to enable touch and feel for the products though offline route.
“So we will be looking at offline channel also in the future. We are entering the era of zero profitability on hardware mobile devices. Our comprehensive ecosystem of screens, content, cloud and platform will give us the edge and make us the preferred entertainment option for the consumer,” Jain said.
LeEco India chief operating officer Atul Jain said the company is planning to introduce LeEco Super televisions, 3D helmet, bluetooth headphone and super cycle in India by the next quarter. “Apart from our device launches, we are also working on setting up our R&D facility in Bangalore as well as our cloud networks in India, to strengthen our commitment to the Indian market and partner the government in its ‘Make in India’ initiative,” he said.
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“In India, we are targeting to be among the top three smartphone brands. Our ecosystem has a four pronged approach: devices, content, cloud and platform. We believe the integration of these four will enable us to provide for the entertainment needs of all our customers in India, making us a distinct brand in India,” Jain said.
The company wants to integrate content not just only for its smartphones but also televisions in the Indian market. It already has partnerships with Eros International and Yupp TV whereby consumers gets one year free subscription to their content. Even the television sets will be integrated with conent.
Regarding offline sales, Jain said the company is currently getting a lot of feedback to enable touch and feel for the products though offline route.
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“So we will be looking at offline channel also in the future. We are entering the era of zero profitability on hardware mobile devices. Our comprehensive ecosystem of screens, content, cloud and platform will give us the edge and make us the preferred entertainment option for the consumer,” Jain said.
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