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    Flipkart inks exclusive partnership with Kalyan Jewellers

    Synopsis

    Flipkart has inked an exclusive partnership with one of the biggest jewellery brands, Kalyan Jewellers to sell its select products online.

    ET Bureau
    NEW DELHI: The country’s largest e-tailer Flipkart has inked an exclusive partnership with one of the biggest jewellery brands, Kalyan Jewellers to sell its select products online. “We will dedicate a certain segment of our gold and diamond products, ranging from Rs. 5000 to Rs. 3 lakh, exclusively for Flipkart. These have been exclusively designed for Flipkart,” said Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers.

    Flipkart, which launched sale of jewellery on its marketplace in September 2013, has seen fast growth in the segment. The company has entered into partnerships with other big brands like TBZ, Malabar Gold and PC Jewellers

    The online retailer offers two lines of jewellery —artificial and precious jewellery. “In the next one year, we expect this category to grow at more than double the rate of the fashion and lifestyle category,” said Rishi Vasudev, Vice President, Fashion at Flipkart.

    Over 1200 jewellery merchants have upwards of 300, 000 listings of products on Flipkart, the company also has tie-ups with online jewellery portals like Bluestone and Caratlane.

    “Jewellery is becoming more of an impulse buy as compared to earlier times when it used to be a special family event. That, combined with the trust online players are commanding is triggering online purchases,” said Vasudev. For Kalyan which has so far remained a pure-offline player, the online push is to leverage further on the growing demand of jewellery as a gifting option . “The gifting segment is largely untapped and we are expecting huge revenue from this segment. In the next three to four years, we intend to get at least 5 %of revenues from online sales,” said Kalyanaraman.


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