Thursday 25th April 2024

Why We Need Intergenerational Friendships at Work

Managers today are leading up to five generations at the same time. And that brings with it a new challenge: Poorly managed generational differences between employees can be damaging, resulting in age bias, negative impact on job attitudes, dysfunctional team dynamics, and even lower levels of overall job performance. Well-managed generational diversity has the potential to bring substantial benefits, ranging from knowledge transfer and mentoring to innovation and reduced turnover. It creates opportunities to develop something even more invaluable: intergenerational workplace friendships. Here’s how managers can help nurture these relationships:

Continued here

Charlotte Tansill & Adam Kornblum on CeraVe's Super Bowl Ad Campaign

In this episode, Wharton experts speak with Charlotte Tansill of Ogilvy and Adam Kornblum of L'Oréal.

Wharton’s Barbara Kahn and Annie Wilson speak with Charlotte Tansill, North America president of Ogilvy PR, Social & Influence, and Adam Kornblum, global chief creative at L’Oréal, about the success of CeraVe’s Super Bowl ad, working with Michael Cera, the beauty brand landscape, and more.

Continued here

What is an AI anyway?

When it comes to artificial intelligence, what are we actually creating? Even those closest to its development are struggling to describe exactly where things are headed, says Microsoft AI CEO Mustafa Suleyman, one of the primary architects of the AI models many of us use today. He offers an honest and compelling new vision for the future of AI, proposing an unignorable metaphor — a new digital species — to focus attention on this extraordinary moment. (Followed by a Q&A with head of TED Chris Anderson)Continued here

The art of persuasive storytelling

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.Continued here

The weird and wonderful art of Niceaunties

Welcome to the "Auntieverse" — a surreal tribute to "auntie culture" by artist Niceaunties, inspired by the spirit of the women who care for each other and their families. From sushi-bedecked cars with legs to hot tub baths full of ramen, Niceaunties shares a visual feast that fuses AI and imagination and celebrates the eccentric, vibrant world of aunties with reverence and awe.Continued here

The Fall Guy spotlights its amazing stuntmen in meta marketing video

Universal Studios has been going meta with its marketing for its forthcoming action comedy The Fall Guy. Ryan Gosling and Emily Blunt are the marquee stars; Gosling plays a Hollywood stuntman trying to make a movie with his estranged ex-girlfriend (Blunt). But it's the actual stuntmen standing in for Gosling during action sequences who get the spotlight in a new promotional video for the film.

Continued here

Updating California's grid for EVs may cost up to $20 billion

California's electric grid, with its massive solar production and booming battery installations, is already on the cutting edge of the US's energy transition. And it's likely to stay there, as the state will require that all passenger vehicles be electric by 2035. Obviously, that will require a grid that's able to send a lot more electrons down its wiring and a likely shift in the time of day that demand peaks.

Continued here

Google can't quit third-party cookies--delays shut down for a third time

Will Chrome, the world's most popular browser, ever kill third-party cookies? Apple and Mozilla both killed off the user-tracking technology in 2020. Google, the world's largest advertising company, originally said it wouldn't kill third-party cookies until 2022. Then in 2021, it delayed the change until 2023. In 2022, it delayed everything again, until 2024. It's 2024 now, and guess what? Another delay. Now Google says it won't turn off third-party cookies until 2025, five years after the competition.

Continued here

No more refunds after 100 hours: Steam closes Early Access playtime loophole

"Early Access" was once a novel, quirky thing, giving a select set of Steam PC games a way to involve enthusiastic fans in pre-alpha-level play-testing and feedback. Now loads of games launch in various forms of Early Access, in a wide variety of readiness. It's been a boon for games like Baldur's Gate 3, which came a long way across years of Early Access.

Continued here

Chamber of Commerce sues FTC in Texas, asks court to block ban on noncompetes

The US Chamber of Commerce and other business groups sued the Federal Trade Commission and FTC Chair Lina Khan today in an attempt to block a newly issued ban on noncompete clauses.

Continued here